Case Study

Contact: Lori Collins
Company: Focus USA
Product: PCMCIA ABSplus

Background

Focus USA is a marketing organization dedicated to delivering the best, most complete database mailing and modeling products available. Its expertise is anticipating and meeting the challenges facing direct marketers. The company works closely with its clients to understand their needs and goals and, as a result, has built strong and lasting client relationships.

As a global client service organization, Focus USA’s sales and marketing professionals are on the road constantly to meet with clients in order to develop and implement direct marketing campaigns. With such an extensive travel schedule, Focus USA sales executives are dependant on their notebooks to conduct their day-to-day activities. This valuable resource for the sales executives must be maintained so that it contains accurate client records as well as the company proprietary databases.

Problem

For one of Focus USA’s sales executives, Lori Collins, the increased security screening measures have exposed her notebook to a new set of threats, such as theft and accidental dropping. These potential threats to her notebook forced Collins to explore an option that could prevent or add a level of comfort for the data maintained on her notebook during her travels.

“Every time I pass through an airport security checkpoint and leave my notebook unattended, I cross my fingers my notebook will be on other side when I get there,” said Collins.

With Collins’ hectic schedule, she needed a solution requiring little user intervention, ease of use and a high level of reliability and security.

Solution

After an extensive search process, Collins discovered the right solution for her—the CMS Products ABSplus. This automatic backup system addressed and answered all of the needs Collins required of a solution. In the ABSplus she found an easy-to-use, pocket-sized, plug-and-play device controlled by a powerful patent pending backup software. The full-featured software of the ABSplus performs a complete backup of the host notebook’s entire hard drive automatically and in the background once the ABSplus is connected. Collins found this feature extremely useful because it didn’t affect her daily productivity level. The software also eliminated the hassle associated with manual backup, which she found with other manufacturers’ products.

“The greatest advantage to the ABSplus is I don’t have to worry about whether or not my data is accurate and up to date because the system does it all automatically for me,” said Collins.

Although the ABSplus automatically performs a backup of the data on Collins’ notebook, she still manually backs up her hard drive prior to every business trip just as another safe guard to ensure the data is current.

In addition to her concern about having the most accurate data to present to clients during her meetings, Collins also fears losing her notebook or having the hard drive crash while on the road. Another reason she selected the ABSplus was for its disaster recovery options. She likes the fact that the ABSplus utilizes a standard notebook hard drive and that it can be easily removed from the protective casing and installed into her notebook in a manner of minutes if the hard drive crashes.

Another feature she liked about the ABSplus was it could also be connected to a compatible notebook and used as an external hard drive if her notebook was ever stolen. This flexibility eases Collins concerns and adds a level of data insurance against notebook theft.

“The ABSplus has been a lifesaver,” said Lori Collins. “I don’t worry about retrieving my data if I lose or damage my notebook while I am on the road. In fact, the ABSplus has been such lifesaver that I have recommended it to two of my colleagues who now feel the same way I do about the product.”

Although Collins has never needed to call on the ABSplus in a pinch, she is at ease knowing the product is standing ready to help if need be.

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